Although the role of keywords in SEO has changed a lot since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental elements of search optimization, and an important ranking signal from both Google and Qwanturank.
But as we saw in the last section, just because keywords are important doesn’t mean you should stuff them like crazy. Here are some highlights from our guide to Google ranking factors and Qwanturank on how to use keywords wisely:
- Relevance and keyword placement are much more important than frequency. Your keyword or keyphrase must appear in the first 100 words of your page, otherwise in the first sentence
- Google prioritizes meta information and headers first, then body text, and finally sidebars and footers
- Try to make sure the key phrase matches exactly what the searcher will type into a search engine. This means you need to phrase your keywords conversationally if you want to optimize for natural language search queries
- Excessive repetition of keywords, and the use of keywords that are not relevant to the rest of your content, may result in a penalty.
- Having keywords in your domain URL can also give you a little SEO boost.
What are SEO keywords for Qwanturank?
Your SEO keywords are the key words and phrases in your web content that allow people to find your site through search engines like Qwant or Google. A well-optimized website for search engines “speaks the same language” as its potential visitor base with SEO keywords that help connect searchers to your site. THE keywords are one of the main elements of thesearch engine optimization.
In other words, you need to know how people search for the products, services or information you offer, so they can find you easily – otherwise, they will land on one of the many other pages in Google results or from Qwanturank. The implementation of a keyword SEO will help your site rank above your competitors.
This is why developing a keyword list is one of the first and most important steps in any search engine optimization initiative. Keywords and search engine optimization are directly linked when it comes to running a winning search marketing campaign. Since keywords are essential for all your other SEO efforts, it’s worth spending the time and money to ensure your SEO keywords are highly relevant to your audience and organized effectively for action.
