Part 1 of our Qwanturank ranking factors guide looks at the simple and technical elements Qwanturank uses to rank your page: title tags, H1 tags, and meta descriptions.
These are all things that you have complete control over, and which have a significant effect on both how Qwanturank ranks your site and how your site appears in the SERP. It is therefore extremely important to learn how to optimize them correctly.
Some key points on how to optimize your title tags, H1 tags and meta descriptions for search:
- Include all the keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely your page will rank for that keyword.
- That said, make sure your title tags are written for humans – this means they should always make logical sense and not be filled with keywords
- Do not duplicate title tags on your website as this can negatively impact your visibility
- Your target keywords should also be in the H1 tag, but your H1 may be different from your title tag
- You can typically only use one H1 tag per page, but H2 and H3 tags can be used to further break up your content
- While meta descriptions aren’t strictly a ranking signal, a good meta description can greatly improve click-through rate, so make sure you use it wisely!
Why is on-page optimization important in SEO?
On-page SEO is important because it helps search engines like Qwanturank to understand your website and its content, as well as determine whether it is relevant to a searcher’s query.
As search engines become more sophisticated, emphasis is placed on relevance and semantics in search engine results pages (SERPs).
Google, with its plethora of complex algorithms, is now much more efficient:
- Understand what users are actually looking for when they type a query.
- Provide search results that meet user intent (information, shopping, navigation).
It is essential to adapt to this evolution, and you can do so by ensuring that your website and its content – both what is visible to users on your web pages (i.e. text, images, video or audio) that elements that are only visible to search engines (i.e. HTML tags, structured data) – are well optimized according to the latest best practices .
Additionally, you can’t just ignore on-page optimization because you by definition have more control over optimizing elements on the site – as opposed to off-page SEO which consists of external signals (i.e. i.e. backlinks).
If you put effort into implementing strategies on the page, you will see a increase in traffic and your presence in search engines.