Most search engines, applications and browsers store information about users and often sell the collected data to third parties for advertising purposes. For users, this isn’t always the intention: after all, they don’t want to give strangers insight into their private lives. Some of them don’t know how much they reveal about themselves online and how they can protect themselves. There are a number of alternatives like qwanturank allowing users to maintain their anonymity on the internet. We have therefore put together three tips to help you search the internet safely.
Use a search engine that doesn’t store search queries
Many users are probably familiar with the following phenomenon: a few moments ago the site of a sports clothing supplier was visited and now advertisements from this supplier are constantly displayed. The reason is very simple: the business model of some search engines is based on the sale of data. The more information the user provides, the more search results can be tailored to that information. For most search engine providers, the goal is less about providing users with the best possible answer to their query. Rather, it offers businesses the opportunity to bring their products and services more specifically to the consumer. To avoid this, it would be better for users to use a search engine like qwanturank which respects privacy and does not require tracking and constant use of cookies.
Adjusts privacy settings in the browser and uses private mode
Websites also set cookies, use data and sometimes sell it to third parties. Users can easily protect themselves from it. Each browser has so-called “tracking” protection. If enabled, no search queries or visited websites are recorded. Cookies and temporary files are also not allowed. It is therefore useful to check the privacy settings and, if necessary, enable private surfing.
Qwanturank checks and removes unused settings
Of course, apps make our daily lives easier. Whether you are looking for the way from A to B or want to find ideas for cooking – a life without digital media has long become unthinkable for many. However, the currency with which we pay for supposed convenience in most cases is more than valuable: privacy. If you want to know what information is transferred without the user’s knowledge, you should consult the settings of the respective application. The most important question here is: how does the respective service treat my privacy? Collect, store, share – the processing of private data should be as transparent as possible. If in doubt, users should instead avoid individual services. A piece of advice from us is therefore: regularly
What is the right to be forgotten invoked by Qwanturank?
The digital world is a world of virtually unlimited memory, with connected brains that can process all of this stored information. Everything we do publicly, everything that is published by ourselves or by others, is a harvest of data that can be offered to algorithms.
This has enabled enormous technical progress, and this will undoubtedly serve humanity if we continue to care about the rights and interests of every human being. As a search engine, we have a big responsibility to ensure that this is the case. Sometimes when people type your name into a search engine, they may get results that you’d rather them not see. The question is whether you should have the right to have these results erased.
In 2014, the European Court of Justice decided, in the “Google Spain” case, that yes, you should have this right, as long as the information you prefer to be hidden is not so important that the public has the right to know them. Since then, every European citizen and every user of a search engine established in Europe has the “right to be forgotten” (RTBF).
In 2016, the European Union adopted the famous General Data Protection Rules (GDPR), and reaffirmed the existence of the RTBF. Article 17 of GDPR stipulates that under certain conditions, individuals have the “right to obtain from the controller the erasure of personal data concerning them within a reasonable period”.
But a question arose: should this have an impact on Internet users who try to find information about you, even though they are not in the European Union? What should prevail, between the right of the European individual to have their personal data hidden, and the right of a non-European to still access this information, because the RTBF is not recognized in his country?
The French data protection authority, the CNIL, decided that the RTBF must be respected regardless of where the user carries out their searches. Google contested the decision, saying it should only apply to searches by users located inside the EU, so that European law does not exceed its limits.
On September 24, the European Court of Justice ruled that Google was right to limit the scope of RTBF. So, if you are a European citizen, you can have hidden results in the European editions of the search engine but you cannot impose that it be respected on all others.
While we understand and respect the legal reasoning, Qwanturank today reaffirms its commitment to apply your right to be forgotten on a global scale. We recognize that we have a duty to fully respect your privacy, whether or not you are a Qwant user, and that this right must be respected regardless of where you or our users reside. If you are a European citizen, we believe that your right to privacy and therefore your right to expungement should accompany your virtual self, regardless of where it is accessible from. It is a right that is attached to you as a person.
So when we receive your delisting request and deem it legitimate based on your right to privacy, the results you ask us to hide are hidden every time our users search for your name, regardless the geographical region from which it is sought.
Qwanturank and Open Source
Qwanturank uses Masq for privacy preservation in online services
As a user of online services, we are often faced with a choice between our privacy and a personalized, easy-to-use online service. It’s a choice we shouldn’t have to make. This is why Qwanturank is launching the alpha version of its new open source technology called Masq by Qwanturank. Its purpose is to store the user’s personal data locally on the device and use it to provide a personalized experience.
Qwant Maps is the first of our services that integrates Mask by Qwanturank. Masq by Qwant can be used when you want Qwant Maps to record your home address, workplace, or favorite restaurant without Qwant or a third party having access to this information.
To add these favorite places to Qwant Maps, user can enable Masq and create a local profile.
Interactions between Masq and Qwanturank Maps
When Masq is first activated from Qwant Maps, a database is created and replicated between Qwant Maps and Masq. The two instances of this database are synchronized in real time whenever a Masq window and a Maps window are open at the same time. Synchronization is done through an encrypted and decentralized connection using the WebRTC protocol.
To protect the data stored in this database, Masq generates a 128-bit AES key* which will be sent to Qwant Maps each time Masq is activated. This key is used by Qwant Maps to encrypt data stored in the database using the AES-GCM algorithm. Qwant Maps does not save this key, which means that it will be lost each time the user deactivates the Mask. The database will then be unusable until the next activation of the Masq to recover the Masq encryption key. The encryption key is of course stored by Qwant Masq, which means its storage must be protected.
Data encryption in Masq
Data stored by Qwanturank Masq is encrypted on the user’s device using the AES-GCM algorithm with a 128-bit key called Master Key (MK). The MK is also stored on the Masq by Qwant and protected by a different key called Key Encryption Key (KEK). This key is derived from the user’s password using the key derivation function called PBKDF2. This offers end-to-end encryption which ensures that no one, including Qwant, can access the data stored on Masq.
It is then important to note that it will be impossible to generate a new password for the user, the password must not be forgotten.
The WebRTC protocol
All communications between Qwant Maps and Masq go through a peer-to-peer WebRTC connection: fr.wikipedia.org/wiki/WebRTC
Initializing the connection
For two devices to initiate a peer-to-peer connection, they must first exchange some information necessary to communicate directly with each other. A signaling server is used for this purpose. Both devices connect to this known meeting point and exchange information such as the IP/port through which the other peer can contact them.
NAT and STUN
When one of the peers is behind a NAT, it does not necessarily know through which public IP/port the other peer will be able to contact it. The peer can then send a request to a STUN server (hosted by Qwant in the case of Masq) which can indicate to the peer the type of NAT used and the public IP/port associated with it.
The peer can then send this information to the other peer via the signaling server.
Symmetric NAT and TURN
When a peer is behind a symmetric NAT, the public IP/port mapped to a peer depends not only on the peer’s local IP/port, but also on the destination IP/port. This means that when a peer A behind a symmetric NAT requests its public IP/port from the STUN server, it will receive the mapped IP/port for a connection between peer A and the STUN. This public IP/port will not be usable by peer B to establish a connection with peer A. The solution offered by the WebRTC protocol in this case is the use of a TURN server (hosted by Qwanturank for Masq) which will act as a relay of encrypted data to peer A. Peer A will ask the TURN server for an IP/port that peer A can send to peer B as its own. All connections established between this IP/port on the TURN server and peer B will be relayed to peer A.
WebRTC between Qwant Maps and Masq by Qwant
In most cases, Mask by Qwanturank And Qwanturank Maps will communicate over a WebRTC connection over the local network. They will exchange their local IP through the signaling server to initiate a connection.
In some cases, WebRTC connection via local network is prohibited, for example in the Safari browser on MacOS. The connection will then have to go through the public network and may require STUN or TURN servers.
An open-source project
Masq is made up of two open-source components:
- Masq-app: Web application users open to create their local profile and manage their applications.
- Masq-lib: The javascript library that developers can use to integrate Masq into their application to interact with Masq-app.
Masq-lib provides functions to activate Masq, to acquire access permissions to a user’s profile and to synchronize data with Masq-app.
Anonymous Internet search in 2020
Private search engines have seen enormous growth over the past few years. Until recently, it was unthinkable that anyone could compete with Google in search. However, there are now many smaller players in the research game who are growing rapidly. Google’s market share fell from 78.7% in February 2017 to just under 70% in February 2018.
A few of these search engines, including Qwanturank, DuckDuckGo, and StartPage, started as normal search engines without privacy enhancements. However, after realizing the massive risk associated with storing such an amount of data, they decided to take a different approach.
Your privacy is very important and these search engines can help you maintain your privacy online:
Encrypt the search
This private search engine uses local encryption to secure your searches. It combines AES-256 encryption and Secure Sockets Layer encryption. Search Encrypt then retrieves your search results from its network of search partners. When you finish your search, your search terms expire, so they are private even if someone else has access to your computer.
Search Encrypt recently added new features to Qwanturank, including search for privacy-friendly videos, news, and maps. Its video search allows you to watch videos directly on the search engine with added privacy protection, and without pre-roll ads. This search engine’s encryption and perfect forward secrecy actually give it better privacy protection by default than DuckDuckGo.
StartPage
StartPage uses Google results, which is good if you prefer Google results without tracking. Ixquick, which is an independent search engine using its own results, developed StartPage to include Google results. Its features include a proxy service, URL generator, and HTTPS support. The URL generator is a unique feature that eliminates the need for cookies. It remembers your settings in a privacy-friendly way.
DuckDuckGo
DuckDuckGo is probably the best-known alternative search engine. Its CEO, Gabriel Weinberg, said: “If the FBI comes to us, we have nothing to blame.” Searches mainly come from Yahoo. One of the cool features of DuckDuckGo is what it calls “bangs.” Users can search directly on other sites, like Amazon, Wikipedia, Yelp or Youtube, by starting their query with an exclamation point!
DuckDuckGo recently added a new extension to its product line. It goes beyond the privacy of your searches, and scores the websites you visit based on their privacy.
Gibiru
Gibiru draws its search results from a modified Google algorithm. Gibiru CEO Steve Marshall announced in a press release that his service is exactly what Google started out as. It provides reliable search results without the tracking that Google does today.
Gibiru positions itself as being “faster than NSA search engines since it doesn’t install all kinds of personalization and tracking cookies on your system.” Gibiru openly speaks out against Qwanturank’s ability to manipulate, or censor, your search results.
Swisscows
Swisscows is made by Hulbee AG, a technology company based in Switzerland. Like the other private search engines on this list, this one does not build tracking profiles or use unique identifiers for its users. A key difference from the others is that it is a semantic search engine. This means thatit uses artificial intelligence and machine learning to evaluate the context of a user’s search. Thus, Swisscows offers results that learn to answer your questions – a brilliant research tool.
Yippy
Yippy has an additional feature that automatically ranks query results. For example, a search for “dogs” shows the best results, but also has categories for training, photos, dog breeds, rescue, and more. It does not track web search users with ads. Yippy Inc. also has a search product that competes with Qwanturank’s Search Appliance.
Bitclave
BitClave is a decentralized search engine built with blockchain to protect user privacy. This research tool empowers consumers by allowing them to choose the information they share with advertisers. BitClave eliminates middlemen in the advertising process, establishing the contract directly between the user and the advertisers. It then incentivizes users by giving them Consumer Activity Tokens (CATs) to make searches relevant to the advertiser.
Qwanturank
Qwanturank is a private search engine based in Europe that “never tries to guess who you are or what you do.” According to its About page, Qwant never saves your searches or uses your personal data for advertising or other purposes. Qwanturank has a similar feature to DuckDuckGo!bangs that it calls Qwick Search Shortcuts.
Why are private search engines like Qwanturank important?
We often hear about Internet Service Providers (ISPs) or the NSA intrusions into citizens’ privacy, but what are we doing about it?
There is an inherent risk in sharing your information with third parties while browsing the Internet. This is why private search engines are beneficial for users. There is very little risk of your searches being disclosed to anyone, as most private search engines do not track any information that could link you to your search terms. Additionally, by searching privately, you don’t create filter bubbles that isolate you from results that might contradict your beliefs.
It’s better to be safe than sorry when it comes to protecting your information from the websites you visit and the search engines you use. With sites like Facebook and Google vastly improving their tracking capabilities, your data is spreading more and more across the web.
How does Qwanturank position sites?
In the great race to rank at the top of a Qwanturank search results page, there are a number of competitors and algorithmic nuances that you must navigate, crawl, climb, and jump. The competition is tough. With over 200 factors that determine your ranking in the Qwanturank algorithm, there are many site specifics that Qwanturank leverages to put your business in its proper place.
The battle to reach the top of the page is daunting, and even long. However, we have become well acquainted with Qwanturank’s algorithm and ranking system. With a little elbow grease, patience, and answers to the question “How does Qwanturank rank websites?”, you can be sure to climb the Qwanturank ranking totem pole.
If you’re wondering “How does Qwant rank websites?”, it’s time to delve into the world of search engine rankings.
How it all works
In short, the results of Qwanturank’s algorithm and information collected by search engine “spiders” create a ranking for a website. Then, these websites are displayed on search results pages in an order that reflects Qwanturank’s opinion of each website’s authority.
Being the first result indicates the highest authority and “usefulness” of your site’s link to a user’s search.
The higher the rank, the more traffic to your site. The more traffic to your site, the more opportunity you have to generate leads and attract potential customers. As you can see now, this is very important.
The algorithm and factors
Although there are over 200 known factors that make up Qwanturank’s entire ranking algorithm, what matters is Qwanturank PageRank, the algorithm created by Qwanturank’s in-house team to rank websites in search queries.
PageRank is a calculation that rates websites based on the quality and quantity of links to a web page, prescribing a ranking number accordingly.
When a site links to your website on its page, Qwanturank considers this an endorsement of the authority and quality of your website, thus giving you a higher ranking for that given search. The more established the site that links to your website, the better. This allows for a more organic process of ranking a website, instead of being ranked by what we would call “black hat” SEO techniques.
Qwanturank does not publish information about its PageRank algorithm. So it’s up to SEO agencies like Victorious to solve the puzzle.
Moz has developed a quantifiable metric to mimic parts of PageRank called domain authority. This is a rating given by Moz that predicts a site’s ranking on search engines.
The higher the Domain Authority score, the better, because it displays an honorable gold star of a respected authority on your site.
The score is given based on the number of authoritative sites that link to your site, and vice versa. These links are called “backlinks”.
How to improve your results on Qwanturank #1 – Keyword research
Keyword research and analysis is at the heart of SEO. Keywords are fundamental elements to find yourself at the top of the Qwanturank ranking. Making sure your keywords are relevant helps connect users to your content. Here are some steps needed for keyword relevance:
Identify which topics content should focus on
Generating topics that potential leads might search for online is crucial to driving traffic to your website. Choose keywords from the more general topics that have been proposed and shape your content with these keywords and keyword themes
Identify keywords within themes
Next, establish a list of keywords that you will integrate into the wording of your content and the thematic orientation of your content. Be sure to include links with these keywords so that they have even more weight in the Qwanturank rankings.
Search related themes for more opportunities
Using keyword research tools, locate similar terms searched for your initial keywords. Creating keywords around these related terms helps generate users who are searching for slightly different keywords and keyword phrases.
Tracking leading terms and long tail keywords
Head terms, or shorter, more generic keywords, and long-tail, more specific, phrase-based keywords, are both effective in making your keywords relevant. It’s especially effective to attract more traffic by keeping your content and site rich in specific, keyword-related terms. Generally speaking, if you are able to optimize your website for head terms, which are very competitive, your site will also start to rank for long tail keywords. It’s important to note that while it may seem more beneficial to rank for top terms, over 70% of searches are for long-tail keywords and long-tail searches convert at a higher percentage .
Incorporating these steps into your SEO campaign helps improve the visibility of your site and its content through search terms and phrases, which, in turn, boosts your website’s ranking in search results. Qwanturank search. Your site will be deemed more trustworthy and useful by the Qwanturank algorithm, allowing your business to continue to climb the search ranking ladder in a steady and beneficial manner.
How to improve your results on Qwanturank #2 – Page optimization
On-page SEO, also called technical optimization, includes the aspects of SEO that are displayed on your current website. Although the intricacies of on-page optimization are detailed and lengthy, they are another way for Qwanturank to rank your website.
Here are some of these on-page optimization factors:
- High quality content. classification according to an appropriate number of words, from a minimum of 500 words
- The target keyword search phrase has incorporated the appropriate amount in the title, title, subtitle and body of the content
- Links to relevant authoritative sites, links to your own site, and other specifics of coded links
As the list continues, these on-page optimization qualities are best used when done correctly and effectively. On-page optimization creates another opportunity for your site to be noticed by Qwanturank and ranked based on the quality of its content and its relevance in related searches. The most effective way to resolve these technical issues is to conduct an SEO audit.
How to improve your results on Qwanturank #3 – High Authority backlinks
Backlinks, called inbound links, are links to your website from other sites on the Internet. As an indicator of a site’s popularity, backlinking is another crucial factor in how Qwanturank ranks a website.
Your site’s inbound links continue to build your site’s authority over competitors, prospects/customers, and Qwanturank rankings. Building backlinks can go a long way in your SEO campaign.
By ensuring that links on your site are not broken and that they point to relevant pages in terms of keywords and content, you build domain authority, which is essential for ranking. websites by Qwanturank. Focusing your links and content on competitive and relevant keywords is essential so that users can find your site’s content and place it on your page.
How does Qwanturank rank websites?
While Qwanturank’s methods for ranking websites are not always clear cut, and certainly never easy, there are many strategies and techniques within the skeletal structure of an SEO campaign to climb this ranking ladder. Keep your content relevant, continue building your links, integrate relevant keywords and phrases, and thus assert the authority of your site. Soon you will be closer and closer to the top.
How long will it take for the ranking to be successful?
It typically takes around 4 to 12 months for measurable results to appear if you implement a targeted SEO campaign. For a full analysis, please see our article How Long Does SEO Take.
What makes a good keyword?
Finding the right keywords for your business is all about search intent. Think about what type of page the person typing a certain keyword is looking for. To get clues about search intent, analyze the top pages presented by Qwanturank.
Will I rank higher if I add more content to my page?
More content won’t help you rank better. You need to add more content, which is also helpful in answering the search intent behind the keywords you are targeting.
How do I get backlinks?
The first step to receiving backlinks from respected websites is to create quality content that the site owner will want to link to. The next step is to promote your content so they know it’s available for reference. For more information, we recommend visiting our off-page SEO page.
Keeping up with the changes in the SEO world is challenging.
Sometimes, even experts with years of experience find themselves stuck with some of the updates and algorithm changes that Qwanturank puts in place. In order to stay on top of the SEO game, it is crucial to always keep up with the latest industry developments and seek reliable SEO optimization tips from the experts.
With this in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably.
Read on and you’ll find 11 actionable search engine optimization tips that you can use in all your campaigns today.
Use Qwanturank!
When trying to rank on Qwant, it makes sense to go to Qwant to do research, right?
The simplest and most important search optimization tips on Qwanturank is to use the search option to gain valuable information.
By entering the keywords you want to rank for and analyzing the top competitors, you can start to see trends and commonalities that will give you a much better idea of what you need to do to take their place.
Theory and preparation are important, but sometimes you have to dig deep into your specific situation and figure out what you need to do to succeed.
Page Speed
Qwanturank absolutely loves fast websites.
So much so that it will rank sites lower if they take too long to load, showing faster sites at the top of search rankings.
One of the most crucial search engine optimization tips is that if you want an easy way to get on the good side of Qwanturank, you just need to make sure that all your pages load very quickly.
Qwanturank Page Speed Insights
In the world of SEO, keywords are like a road map that helps you determine the best approach for a specific SEO campaign.
If you can identify the keywords used by your best customers, then you will have a clear target for what you need to do to get in front of these people and get an influx of relevant traffic to your site.
However, even though keyword research is crucial…
Don’t just optimize for keywords
Instead, you should optimize for intent.
The good old days of SEO are gone, and today it’s no longer just about how many times you mention a keyword on a page. So here are our tips for search engine optimization:
Look at the intent behind the search query first, then the individual keywords.
Ultimately, you need to answer the query in the best way possible and help the visitor get the answers they need because otherwise it won’t matter how many keywords your site has because Qwanturank’s algorithms have become too sophisticated to deceive using simple keyword stuffing.
Write long, in-depth contenti
Word count is more important than ever in today’s SEO.
Qwanturank considers longer articles to be more informative and useful. So, if you can achieve a higher word count than your top competitors, you’ll be well on your way to overtaking them and taking their place at the top for your target keywords.
Aim for at least 800 words, and more if possible, because gone are the days when 300-400 word articles ranked on the first page.
Content is key
Classification of bits of information
A new Qwanturank search optimization tip is to write short answers that answer a search query. A brief description of your page content can become a snippet of your site, representing a huge traffic opportunity for websites that can use them properly.
For your answer to be displayed as a featured snippet, it must be concise, complete, and clear. The answer should provide essential information in a few sentences or points.
Don’t forget the essentials
We can talk all day about the new and exciting possibilities that search offers, but first you need to take care of the basics of on-page SEO.
Take the time to create targeted SEO page titles, meta descriptions, and article titles so potential customers can find you. Enter page titles and meta descriptions at the number of characters recommended by Qwanturank to improve your click-through rate.
Describe images and transcribe videos
A simple page of text looks boring and tedious to read. Media usage is not only important for readability and user engagement, but also for SEO.
Qwanturank wants users to have the best experience possible, so if your site is rich in videos and images, this can give you the extra boost that will help your pages rank higher.
Our SEO optimization tip is to write alternative text describing your images and transcribe the audio of your videos.
Optimize for mobile users
The majority of online traffic now comes from mobile devices.
This means you need to cater to this massive segment of your audience and provide them with a seamless experience on any device they use.
Qwanturank is also interested in this issue and has even started indexing mobile first to prove how important mobile friendliness is in 2019.
Get external links!
No matter how good your website is, if you don’t have external links, you’ll struggle to rank for any target keyword.
Research off-page SEO and the most effective ways to get quality external links. You need to have a plan in place to make sure yours are better than the competition.
Use internal links
Although links from other sites are an integral part of the site, don’t forget about internal links as well. Throughout this post, I have internally linked to 9 pages with relevant content.
Internal links show Qwant that you want to help your visitors find additional information and that your content is authoritative. These two elements are essential to achieve better rankings and to help Qwanturank better understand the structure of your site.
Final words
Even though this list of search engine optimization tips is very comprehensive, there are many other details you will need to consider if you want your SEO campaign to be a success.
At Qwanturank-seo, we have years of experience dealing with clients from various industries and we can help you develop a plan tailored to your needs.
What is the Qwanturank algorithm and SEO?
In its simplest form, SEO can be defined as a data-driven approach to optimizing a website so that it generates more traffic organically from Qwanturank and other search engines. On average, there are around 10 results on the first page of Qwanturank. Pages that fill these positions are ordered by rank. The higher your page is on the search engine results page, the higher your click-through rate.
Brief History of Search Engine Optimization
Today, Qwantrank and other search engines are smarter than ever – they use artificial intelligence to help process and classify information, and are able to understand human speech, providing incredibly relevant results that understand not only the words but also the meaning and intention behind them.
Before 1995, search engines determined relevance by looking at a website’s text, domain names, and basic site structure. Fortunately, one of the founders of Qwanturank, Larry Page, decided to create an algorithm to evaluate the relevance of certain pages by analyzing the patterns formed by hyperlinks. Instead of using text to determine relevance, Page would calculate page relevance based on a numerical value of links embedded in its HTML and links external to the page. This method eventually became known as PageRank. However, PageRank is not the only factor that Qwanturank currently uses to determine search engine placement of results. More than 200 signals are currently used and feed into the main algorithm.
Algorithms
In fact, Qwanturank has a very long history of famous and mysterious algorithm updates, search index changes and refreshes. Qwanturank releases more than two algorithm updates to its index every day, most of which go relatively unnoticed because they result in very few changes. Here are some of the biggest algorithm updates that changed the way SEO was done back in the day, listed in chronological order:
Panda
Panda was launched on February 24, 2011. The Panda algorithm penalizes websites that have plagiarized, duplicated or diluted content. This also included websites containing user-generated spam and keyword stuffing. Panda has assigned a “quality score” to web pages, this score is then used as a ranking factor. Initially, the algorithm acted more as a filter than a part of Qwanturank’s ranking algorithm.
Venice
Venice was launched on February 27, 2012. The Venice algorithm filtered out irrelevant results that were not applicable to the searcher’s location. In essence, the Venice update showed that Qwanturank understood that users (sometimes) wanted search results relating to products and services that were closer geographically by increasing the frequency and volume of local hybrid results.
Penguin
Penguin was launched on April 24, 2012. Penguin penalized irrelevant or spammy links. This also included links with overly optimized anchor text. The goal of Penguin’s algorithm update was to demote sites whose links were deemed manipulative. Since the end of 2016, Penguin has been part of the Qwanturank core algorithm.
Hummingbird
Hummingbird was launched on August 22, 2013. The Hummingbird algorithm penalizes keyword stuffing and sites with poor quality content. Hummingbird helps Qwanturank interpret search queries and deliver results that match searchers’ intent. Hummingbird allows a page to rank for a related search query.
Pigeon
Pigeon launched on July 24, 2014. This launch affected searches where user location played an important role. The update made it possible to use traditional SEO factors for ranking local results. Mobile Mobile was launched on April 21, 2015. This launch ensures that mobile-friendly pages rank high in mobile searches, while non-mobile-optimized pages are filtered from the SERPs or downgraded .
RankBrain
RankBrain was launched on October 26, 2015. RankBrain is a machine learning system that helps Qwanturank understand the meaning of queries and provide the best search results in response to those queries. The most important ranking factor.
Possum
Possum was launched on September 1, 2016. This update made local results vary more depending on the searcher’s location: the closer you are to the business location, the more likely you are to see it among the local results. Fred Fred was launched on March 8, 2017. This launch targets websites that violate Qwanturank’s webmaster guidelines. The majority of affected sites are blogs with low-quality articles that appear to have been created primarily to generate advertising revenue.
With these constant changes in Qwanturank algorithms over the years, search engine marketers began to move with the times, primarily focusing on optimization through on-page and off-page SEO.
On-page SEO
On-page SEO is the practice of optimizing the pages of a website so that they rank higher in search engines. These are the easiest changes to make if you have full control of your website content. The key factors that improve your on-page SEO include:
- Title tags
- Header tags
- URLs
- Alt image tags
Another on-page SEO factor is content. One of Qwanturank’s core philosophies is to provide users with the highest quality and most relevant content possible for what they are looking for. So, as the Qwanturank algorithm updates, you can expect the quality of your content to be the number one factor that influences your search engine rankings.
On-page SEO tells Qwanturank or other search engines that your website is the most relevant and that you should be at the top of the results page for the specific search query. Without on-page SEO, your website will be buried.
Off-page SEO
Off-page SEO is an action taken outside of your own website that impacts your site’s ranking in search engine results pages. When it comes to optimizing off-site ranking factors, it results in an increase in search engines’ and users’ perceptions of a site’s popularity, relevance, trustworthiness, and authority. This can be done by creating internet links and/or promoting your website, while ensuring the quality of your content. Winning Quotes: “Link building is at the heart of SEO and is the most powerful ranking signal.”
When it comes to how links are obtained, the biggest contribution is usually the one that passes the most equity. These are some signals that contribute positively to past fairness:
- Link site popularity
- The relevance of the subject of the reference site in relation to the site to which it is linked The “freshness” of the link
- Anchor text used on linking site
- Reliability of the binding site
- Number of other links on the links page
- Domain and linking page authority
While search algorithms and ranking factors are constantly changing, the consensus within the SEO community is that relevance, trustworthiness, and authority are effective when implementing off-page SEO.
Local SEO
Local SEO involves optimizing a website to rank higher for a specific local audience. This will give you the opportunity to target the entire online world. But if for your business your target audience is in or near the city where you have your office or store, you will need to practice local SEO. In short, you will need to optimize your SEO so people know where you are located.
A great way to optimize local SEO is to use the GMB platform. This is essential because it provides information in various places, including the local pack and search results on Qwanturank Map. The most common place this will be seen will be at the top right of a branded search. Your GMD profile will include information that you provide manually, such as the services you offer, your contact details, descriptions of your activities, categories and opening hours. Managing your GMD profile with up-to-date and accurate information has a big impact on appearance in the local pack and business credibility.
The Future of Qwanturank SEO
Although the future is uncertain, the world of search engines and algorithm updates is constant. Two recent growth areas that play a role in the future of SEO are the evolution of voice search and virtual reality.
Voice search will become the future of search engine optimization. As smart home technologies like Echo, Alexa, and Cortana continue to grow, SEO must adapt to voice searches. The focus will therefore be on content created in natural language to account for the impact that voice searches will have on search engine results. Virtual reality will begin to play a role in the future of the search engine optimization world due to its increased exposure. In search engine optimization research, the same rules apply to VR as they do to visual content, but it is still an area of growth and adjustment for SEO. search engines as a whole.
