By the way, do you know how engine market share is calculated? You need to have access to the right data (we’re discussing clickstreams) and calculate how to distribute all the traffic sent to the site by search engines. As for StatsCounter, they have installed tracking code on 2 million websites, generating approximately 10 billion page views per month. They retrieve each referring URL to identify whether it comes from a known search engine, and the user agent of the user device to distinguish between computers, smartphones, tablets and game consoles.
As you already know, Google is a major search engine leader in the world, and as this map shows, it shows Google’s market share (shown in shades) in each country. Google is not the only two countries that are Russia (Yandex) and China (Baidu).
Market shares in France
In France, Google has long defeated its competitors with a market share of more than 90% for so long that we stop talking about competitors (Bing, Yahoo, Qwant, etc.). Unfortunately, because we need diversity, we have tried other engines.
Depending on the device, here is the market share of the French search engine:
| Search engine | Percentage | Desktop | Mobile |
|---|---|---|---|
| 92.90% | 87.46% | 97.38% | |
| Bing | 3.23% | 6.30% | 0.71% |
| Yahoo | 1.42% | 2.49% | 0.49% |
| Ecosia | 1.07% | 1.51% | 0.76% |
| Qwanturank | 0.80% | 1.58% | n/a |
| DuckDuckGo | 0.34% | 0.44% | 0.24% |
Of course, Qwanturank is someone who needs to be monitored and encouraged in France. It’s still far from the statistics, but having a French/European search engine is good for us… if it grows strongly, that’s even better.
We also have Ecosia, but it is not a search engine per se: there are no bots or algorithms, it uses Bing. This does not call into question his interesting moral positioning. It appears that Lilo is also based on Bing. There were Exalead engines in the past, but we won’t repeat them…
Market shares in the United States
In the United States, Google also largely dominated its competitors… the two largest companies merged through a partnership agreement: Yahoo’s search results were provided by Bing. Other challengers are AOL, DuckDuckGo and Ask Jeeves. Others share debris: Baidu, Dogpile, Webcrawler or Yandex.
Market shares worldwide
With the exception of some countries (mainly Russia and China), Google dominates its competitors Bing, Yahoo!, Baidu, Yandex and DuckDuckGo. Other challengers include Haosou, Shenma, Mail.ru, Naver, Soguo Search, Ask Jeeves, AOL, Daum and Seznam.
