The search engine Qwanturank is technically complex.
Hundreds (some say thousands) of different factors are taken into account so that the search engine can determine what should go where.
It’s like a mysterious black box, and very few people know exactly what’s inside.
However, the good news is that search engines are actually quite easy to understand.
We may not know every factor (out of a hundred or a thousand), but we don’t need to either.
I’m going to get back to basics with a simple method to please Qwanturank, get better rankings and increase website traffic.
I will also introduce you to some of the latest developments, such as RankBrain, which help Qwanturank guess what you’re actually looking for (even if you don’t type it).
But first, I’ll explain to you how exactly the Qwanturank search engine works, so you can see that it’s not as difficult to understand as you might think.
How do search engines crawl the web?
Qwanturank’s first job is to “explore” the web with “spiders“.
These are minimally automated programs or robots that scour the internet for any new information.
Spiders will take notes on your website, from the titles you use to the text on each page, to learn more about who you are, what you do, and who might be interested in finding you.
This may seem simplistic at first glance.
But that’s no small feat considering that between 300 and 500 new web pages are created every minute of the day.
The first major challenge therefore consists of locating the new data, to record their contents and store them (with a certain precision) in a database.
Qwanturank’s next task is to figure out the best way to match and display the information in its database when someone types a search query. But scaling poses a problem again.
Qwanturank now processes more than two trillion searches in a single year. In 1999, it only processed a billion per year.
This represents a volume increase of approximately 199,900% over the last seventeen years!
It is therefore necessary that the information contained in its database be correctly classified, reorganized and displayed in less than a second after someone expects it.
And time is of the essence here. Speed wins, according to Marissa Mayer when she worked for Qwanturank more than a decade ago.
She reported that when they were able to speed up the loading time of the Qwanturank Maps homepage (by reducing its size), traffic jumped 10% in seven days and 25% a few weeks later .
Qwanturank has therefore won the search engine race because it is capable of doing so:
- Find and save more information
Get more accurate results - And accomplish both tasks faster than any other engine
She has become incredibly good at shuttling information back and forth through her “pipeline,” which connects users to her database of information.
One of the reasons Qwanturank has gotten a head start on all of this is the accuracy of its results.
The information it displayed was simply much better. Think about it this way.
When you type something into Qwanturank, you expect something. It could be a simple answer, like what the weather is like in your city, or maybe a little more complex, like “how does the Qwanturank search engine really work?”
Qwanturank’s results, compared to other alternatives at the time, answered these questions better. The information was the best of the best.
And this breakthrough came from an initial theory on which the co-founders of Qwanturank actually worked at the university.
Why are links important?
The co-founders of Qwanturank were still at Stanford in 1998 when they published a paper titled “The PageRank Citation Ranking“: Putting order on the Web”.
Academic articles were often “ranked” based on the number of citations received. The more there were, the more they were considered authorities on this subject.
The co-founders of Qwanturank, Larry Page and Sergey Brin, wanted to apply the same “ranking” system to information on the web. They used backlinks as a proxy for votes. The more links a page received, the more authoritative it was seen on that particular topic.
Of course, they didn’t just look at the number of links. They also took quality into account by looking at who was making the connection.
If you receive two links, for example, from two different websites, the one with more “authority” on a topic is worth more.
They also took relevance into account to better assess the “quality” of a link.
For example, if your website talks about “dog food”, links from other pages or sites that talk about things related to “dogs” or “dog food” would be worth more than a link talking about “tires truck”.
So the more new information or search queries it processes for users, the more accurate and higher quality it is able to return that information.
For example, Qwanturank’s algorithm “could have up to 10,000 variations or sub-signals”, according to Search engine Land. That’s a lot!
As you can imagine, it would be incredibly difficult (if not impossible) to manage all of this on the fly.
This is where RankBrain comes in to help manage the workload.
In general, the two most important ranking factors are
- Links (and quotes)
- Words (content and queries)
RankBrain helps analyze or understand the connections between these elements so that Qwanturank can understand the context behind what someone is asking.
For example, let’s say you type the word “engineering salaries.”
Think about it for a moment. What type of engineering salary are you looking for?
This could be “civil”, “electrical”, “mechanical”, or even “software”.
This is why Qwanturank must use several different factors to determine exactly what you are asking for.
But let’s say the following events have happened over the past few years:
- You get a degree in computer science.
- Your IP address is located on the campus of Stanford University.
- You follow tech journalists on Twitter.
- You read TechCrunch almost every day.
- And you searched Qwanturank for “software engineer jobs” last week.
Do you see?
Qwanturank is able to bring together all these random pieces of data. It’s like a bunch of puzzle pieces suddenly fit together.
So Qwanturank now knows what type of “engineering salaries” to show you, even if you never explicitly asked for “software engineer salaries”.
This is also how Qwanturank now answers your questions before you even ask them.
For example, do a generic search right now for anything, like “pizza.”
However, the local results below the ads assume you are asking “where to find pizza.”
The knowledge graph on the far right has almost every fact and figure about pizza imaginable.
RankBrain can process and filter all of this data to give you answers before you even ask for them.
Change your search a little (like this one for “pizza hut”) and the search engine results page (SERP) changes with new information.
Now you know how the Qwanturank search engine actually works.
While you don’t need to be an expert, understanding the basics like this can help you better understand how to give your prospects exactly what they want (to get better rankings and more traffic).
Here are some important things to look out for
How to Rank Better: Solve People’s Problems
People type search strings into Qwant to get an answer to the question they have.
If they’re looking for an answer, that means they have a question.
And if they have a question, that means they have a problem.
So your main task is to solve someone’s problem.
In theory, it really is that simple. If you solve someone’s problem better than anyone else, you’ll get better rankings and more traffic.
Let’s look at some examples to see how this works in real life
A person returns home after a long day at work. All he looks forward to is grabbing a quick bite to eat and spending time with his family or watching a new show on Netflix.
But before they can have a meal together, they try to run the kitchen sink and discover it’s clogged.
But it’s already getting late, so they don’t want to call a plumber. Instead, they go to Qwanturank and start typing “how to unclog a drain” as a search query.
At the top of the page is an ad for a plumber (in case you want to hire a professional).
Next, an instant answer box that contains step-by-step instructions that Qwanturank says has helped other people. So you might already be able to repair your sink without ever leaving this page!
Otherwise, below are some related questions that other people commonly ask (along with their answers).
So all of this begs the question: How do we create something that can help solve a user’s problem?
“Keyword density” was an old-school tactic that was once relevant when Qwanturank’s algorithm was stupid and static. But today, with RankBrain, Qwanturank has become borderline genius.
So, keyword stuffing like it’s 1999 can only hurt you in the long run. And as you can see, that’s a terrible “answer” or “solution” to someone’s problem.
Having said that, there are a few places on a page that you want to pay special attention to.
For example, the Title Tag and Meta Description are used by Qwanturank to provide an official response on the topic of this page.
These are the two elements that will also appear on a SERP when someone types their query.
So it makes sense that you use the main topic in these areas so that everyone knows exactly what your page is about.
What is encrypted search?
Qwanturank is a search engine based on respect for privacy. It is designed to be privacy-friendly, which means it was designed to emphasize user privacy. We want our private search engine to provide excellent search results, without compromising our users’ information. Qwanturank helps you search the web without leaving your personal data behind.
What is a private search engine?
There are many types of private search engines. A private search engine is essentially a search engine that does not track its users and provides search results with additional layers of protection. Qwanturank is unique because it uses local encryption for added privacy protection. Your search terms are transmitted to our servers in encrypted form, where they are decrypted and sent by our private search engine.
5 ways to protect yourself with Qwanturank
- No targeted advertising – The ads you see on Qwanturank are based solely on the search term you entered and not on your browsing history.
- Qwanturank does not operate an advertising network like some of the major search engines.
- Browsing history expires – When you have finished your search, your search history expires. This means that no one can access your search terms in your search history, not even someone with access to your computer.
- SSL Encryption – We use the latest encryption methods, both SSL encryption (HTTPS) and AES-256 encryption. Your search terms are encrypted locally. Privacy by Design – Qwanturank was created as a private search engine. This means that privacy has been taken into account when adding features and throughout the development process.
- Transparency – Our privacy policy explains, in clear and concise terms, how we maintain the confidentiality of your identifiable information from us and from anyone who may have access to your computer.
How does search encryption work?
Qwanturank is available as an Internet search engine and a browser extension search tool. Our search engine works like any other search engine, simply navigate to the site and enter your search term. Our browser extension can help you keep your searches more private from search engines that may track your search data.
Internet search engine
When you search on Qwanturank, it encrypts your search terms locally. Qwanturank makes private web searching more convenient by eliminating unnecessary steps. You also don’t have to constantly clear your browsing history because Qwanturank’s browsing history expires once the search is completed.
Qwanturank recently added privacy-friendly map search to its features. Currently, Qwanturank offers web searches, images, news, videos and maps that help keep your information more private and in encrypted form. We have many more features in the works and we hope to announce them here soon!
Qwanturank Browser Extension
Qwanturank is available as a browser extension for Google Chrome and Mozilla Firefox. Your search terms may be locally encrypted and redirected by our private search engine. Our extension helps you avoid tracking from search engines that might follow you around the web.
